Director of Product Design

Description

At Natural Intelligence, we are on a mission to simplify decision-making for millions. We build leading comparison websites that connect high-intent consumers with the world's top brands. Since 2009, we've grown into a bootstrapped, profitable powerhouse in the performance marketing industry.

Now, we're looking for a Director of Product Design to lead our product design group: 12 people across Core, New Business Lines and Internal Products, including two team leaders and close work with a dedicated UXR. You’ll report directly to the CPO.

The group is strong and the teams it works with respect it. We want design in the room when priorities are set, and designers who define the problem alongside the PM. That is what this role exists for.

This group has a maturing design system and a growing set of AI-driven workflows. We’re looking for someone who knows how to build on what a group already has, sharpen what works, decide what changes, and say why.

What You’ll Do

- Make design visible where decisions are made: Build a mechanism, not a mood. A forum, a recurring report, a metric you introduce, a ritual that puts the group’s contribution in front of the executive team on a schedule and in business language. Get design into the conversation before prioritization.
- Raise the bar on the group: Move designers from executing tickets to defining problems and bringing options. Tell the difference between a designer who is weak and a good one who is stuck, and handle them differently. Set expectations explicitly, in writing, and hold to them.
- Lead the leaders: Manage two team leaders with different styles, mentor and grow them.
- Scale the infrastructure: Own the design system as infrastructure rather than documentation. Close the design to code gap (Figma to Storybook, component usage visibility, token migration) and keep asking which parts of execution an agent can carry.
- Tie every major move to a number: Know which KPI a design decision is meant to move, how it’s measured, what the baseline was, and what you do when it doesn’t move.
- Decide how much process each problem earns: A small change in a familiar area and a large one in a new domain don’t get the same treatment. Calibrate by risk and by what the team already knows, and be able to explain the call.

REQUIREMENTS

- Proven executive presence: You’ve made design visible to a leadership team that didn’t ask for it, and you can name what you built to do it and what changed in their behavior afterward.
- Experience managing managers: Director or VP level, leading a group through team leaders rather than leading designers directly.
- Business literacy: You talk in metrics without being asked. Point to a design decision you led and tell us the baseline, what moved, by how much, and how you knew it was you.
- Demanding leadership, not harsh leadership: You have a real story about someone you pushed who then grew, including what it cost you. You have another about someone who didn’t make it, what you did, and on what timeline. This team is used to warm management. We want the demands without losing the trust.
- You’ve built with AI, not only adopted it: Something you put into a real workflow in the last year, including the part that broke and the part you killed. You can tell the difference between speeding up one task and redesigning how the work flows.
- Current, curious and opinionated on craft and tooling: You don’t have to be the strongest Figma operator in the room, and you won’t be. You do have to know what changed in the last year, to have touched something yourself recently, and to hold a reasoned position on where a tool stops being the right answer.
- You ask what worked before you say what to change: We want opinions, and criticism of what exists is welcome.
- Excellent English, written and verbal.

Why You’ll Love Working Here

- You won't just hear about AI, you’ll have the best cutting-edge tools at your fingertips to do your best work.
- Our stunning ToHa Tel Aviv offices come with a fully-equipped gym, a music room, amazing coffee, and views for days.
- Come exactly as you are: We're proud to be 52% women, with incredibly vibrant internal communities (Olim, LGBTQ+, Parents, and more).
- Competitive pay and growth paths are key, but it’s the everyday vibe that makes the difference. We love gathering for great happy hours, team offsites, and celebrating our milestones together.

Think you're a natural fit? Join us!

Before you hit apply, take a quick look at the requirements to ensure this role aligns with your experience. We carefully review applications, but due to high volumes, we will only be in touch if there's a strong fit. We appreciate your time!

Natural Intelligence is an Equal Opportunity Employer. We hire based on talent and potential, welcoming applicants from all backgrounds. Reasonable accommodations available upon request at